As I strolled down to the American Express Community Stadium

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"It's a soccerball stadium stoopid!"

So, that’s that then. “Falmer” has now become “The American Express Community Stadium”, or “The Amex”. Fair enough, for that is the way of that there modern football – corporate sponsorship, and no doubt swarms of badly suited and be-quiffed Amex funboy employees crawling all over the corporate areas of the new stadium. Not a big shock – it could have been The Heinz Beanz Basin, or The Durex Blobs Arena.

But it’s not being American Expressed like that here friends, not never; the Hovian will fight a rearguard action, and this shall be the last post where “Falmer” is called anything other than “Falmer”. See you all in Falmer next season but one then.

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One Response to “As I strolled down to the American Express Community Stadium”

  1. Will anyone actually call it the American Express Community Stadium? | Brighton and Hove News Says:

    […] Albion blog, The Hovian, pledged never to use the full title. He said: “It’s not being American Expressed like that […]

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