Stone Island 30 year anniversary

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Stone Island, the Italian clothing label, is 30 years old this year. Set up in 1982 by the late Massimo Osti as a diffusion line to his main CP Company label, the brand with the compass patch on the upper arm is perhaps (for better or worse) more synonymous with football culture than any other.

For many, that is to it’s eternal detriment, and no book/film/spoof about ‘casuals’ made today will be complete without at least one bonehead sporting a SI jacket. But you shouldn’t let that put you off, because Stone Island have and still produce top quality, innovative clothing. As the tired old cliche goes, it ain’t what you wear it’s how you wear it – and that is especially true with this brand. The beauty of SI is that the little compass – that symbol the British Police laughably tried to link to fascism – can easily be unbuttoned and put away somewhere safe. You still have your nice jacket on, but won’t receive unwanted attention from the police or the aforementioned bonehead fraternity. That’s my personal take on it anyway.

For the anniversary, Stone Island are releasing a few bits and pieces to commemorate 30 years in the business. In the vid above, head honcho Carlo Rivetti, who seems an affable chap even if I can only follow him in subtitles, explains what’s coming up. If I’m honest the three garments in the video do nothing for me, there may be other stuff coming too, but he mentions publishing a book that will document the whole Stone Island range, now that I will be looking out for, definitely.

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