Posts Tagged ‘Carlo Rivetti’

The irrepressible Signor Rivetti

May 24, 2012

Don’t be put off by the German titles on this video, the interview is in English. I’ve linked to stuff featuring the avuncular Carlo before, but there’s not much on the web in English. It’s over a year old, but worth watching to hear him talk about the creative inspiration behind the label, football, mountains, ice hockey, fashion victims, and even 9/11.

This excellent vid has the head of Stone Island waxing lyrical on all of this and more. The obviously queg German interviewer tries to draw him on the link between SI and football hooligans in the UK. But Signor Rivetti is too canny for him, and gives a fair, reasoned reply to what is usually a hysterical reaction regarding Stone Island clothing and soccer’s ‘boys’.


Stone Island 30 year anniversary

January 20, 2012

Stone Island, the Italian clothing label, is 30 years old this year. Set up in 1982 by the late Massimo Osti as a diffusion line to his main CP Company label, the brand with the compass patch on the upper arm is perhaps (for better or worse) more synonymous with football culture than any other.

For many, that is to it’s eternal detriment, and no book/film/spoof about ‘casuals’ made today will be complete without at least one bonehead sporting a SI jacket. But you shouldn’t let that put you off, because Stone Island have and still produce top quality, innovative clothing. As the tired old cliche goes, it ain’t what you wear it’s how you wear it – and that is especially true with this brand. The beauty of SI is that the little compass – that symbol the British Police laughably tried to link to fascism – can easily be unbuttoned and put away somewhere safe. You still have your nice jacket on, but won’t receive unwanted attention from the police or the aforementioned bonehead fraternity. That’s my personal take on it anyway.

For the anniversary, Stone Island are releasing a few bits and pieces to commemorate 30 years in the business. In the vid above, head honcho Carlo Rivetti, who seems an affable chap even if I can only follow him in subtitles, explains what’s coming up. If I’m honest the three garments in the video do nothing for me, there may be other stuff coming too, but he mentions publishing a book that will document the whole Stone Island range, now that I will be looking out for, definitely.

Carlo’s Tour: Episode One

November 8, 2010

Carlo Rivetti, chairman of Sportswear Company, which brings together the trademarks C.P. Company and Stone Island. At first glance, it might appear more a chemical company than a traditional fashion house. But design, before artistic creation, concerns materials, not just fabrics of warp and woof, but hybrids born of various laminates, generated by special dying, washing and coating processes. This company, in fact, transforms woven material and presents a model, almost unique in its industry, worthy of analysis, because liberating production from the condition of traditional marketing, permits creative freedom and independent research.

Stone Island have released a video series featuring the Sportswear Company (SPW) head honcho, the very affable Carlo Rivetti. I’ve linked episode one here. It’s an interesting view into the Ravarino nerve centre of a clothing brand that excites and annoys in equal measures. One thing SPW are is durable, just like their fabrics.

The best bit in this episode is a peek into the Stone Island Historical Archive room, all 40,000 pieces of it, that’s an archived example of every single garment they’ve ever produced. I’d hate to be paying their insurance bill.

It all still looks a bit ‘cottage industry’, which was surprising to me, if welcome. Their dye shop looks like a fourth form chemistry class, or as Carlo says himself, “When I have schools visiting I tell the students that this is probably the closest thing to a renaissance painter’s workshop”.

Stay tuned for episodes two and three.